[STAY ACTIVE LA] EVENT RECAP- THE CLOAK @424ONFAIRFAX

About a month ago, Lax from Four Two Four on Fairfax, ampd in excitement, invited me to an event, the quaint boutique was hosting for Hellz Bellz & GPPR.  Being that Lanie is one of our influencers, I blacked out my Friday and invited my good friend Randy (Rage + Roam) to come along for the ride. Read More Read More

[STAY ACTIVE LA] THE CLOAK POP UP SHOP at FOURTWOFOUR 7/22

HELLZ BELLZ + G.P.P.R. are launching their summer pop-up shop at FourTwoFour on Fairfax. “The Cloak” is comprised of two brands: Hellz Bellz and their equally distinct male counterpart, G.P.P.R. The installation features the new collections along with a preview of Hellz Bellz x Vans Collaboration! The limited Pop-Up shop begins Friday, July 22nd through August, 22nd ‘11.  If you’re in the area, come thru. Big shoutout to LAX for... Read More